Top 10 UX Myths

"Al Gore invented the Internet. Drinking alcohol keeps your body warm. You won’t get pregnant if you stand on your head after … well, you get the idea. Myths are those hard-and-fast rules that often start as a plausible idea or once-off observation that grow and distill into ‘common knowledge’ as they virtually spread. I know I’ve believed a few of these. I’ve also asked my UX expert Twitter friends for their UX Myths – and they have many!
So, let me entertain you with a list I compiled of my favorite ‘User Experience myths’. Then perhaps you, like many UX folks, will have some myths of your own to share …"

Short summary via guuui.com:

- If the Design is a Good One, You Don't Need to Test It
- People Don't Change
- Design to Avoid Clicks
- UX Design Stops at the Edges of the Product
- If you Have Great Search, You Don't Need Great Information Architecture
- Can't Decide? Make it a Preference
- Design Always with Implementation in Mind
- People Know What They Like
- People Read
- The Design Has to be Original