Crisis antidote?

Calm-vs-exited

Keep calm or get exited? :)

"
Nowadays, of course, it would be farmed out to an expensive communications agency. Back in the spring of 1939, it was an anonymous civil servant who was entrusted with finding the slogan for a propaganda poster intended to comfort and inspire the populace should, heaven forbid, the massed armies of Nazi Germany ever cross the Channel.

This was the third in a series. The first, designed to stiffen public resolve ahead of likely gas attacks and bombing raids, was printed in a run of more than a million and read: Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory. The second, identically styled, stated: Freedom Is In Peril.

From August 1939, both posters began appearing all over the country, on billboards, in shops, on railway platforms. The third, though, was held back. This one was for the real crisis: invasion. A few may have made their way on to select officials' walls, but the vast majority of the British public never got to see it. This poster enjoined: Keep Calm And Carry On."